Sort and Filter Metrics

Sorting by and adding metrics filters allows you to review ad performance based on the parameters you care about.

You can sort and filter metrics in the Overview view within ‘Insights’.

1. Sort by Metrics

Click ‘Add Metric’ to pull up a list of metrics. These will sort your ad set based on performance against these metrics.

You can select any metric available in Meta Ads Manager including any custom metrics you’ve created within your ad account (these will appear next to a purple cube icon). We also include popular creative analytics formulas like Thumbstop & Holdplay so you don’t have to build them yourself.

Metrics added will appear as tags up the top.

🔮MagicTip: Click here for a full list of metrics and their definitions to better understand your ad analytics.

2. Add Additional Filters

Add additional parameters to your analysis set with Filters.

This allows you to filter only for ads that adhere to certain characteristics. eg. Ad Delivery, Creative Type and Spend amount

Filters will appear as tags above your ‘sort by’ metrics.

🔮MagicTip: We recommend adding ‘Spend’ as a filter to ensure ads have been validated with enough spend before looking at results.

3. Select time period

This will filter your analysis set based on the timeframe you select.

4. Group by Characteristics

Group your analysis set by common features (this is great if you’re testing ad variations in a group).

5. Toggle Visible Metrics

Use the toggle to adjust which metrics you want visible for each ad. This allows you to see other characteristics without ‘sorting’ your ad set.

eg. Ad Delivery will show you which ads in your analysis set are Active or Inactive

6. Switch between Cards or Table View

Use the button on the top right to switch how you view your ad set.

7. Review Performance with Conditional Colouring

Hover over a number to see why it’s a top / bottom performer based on the ‘sort by’ metrics input. We use conditional colouring for the ad set shown on the page (not the entire ad set in your account ).

We use a weighted average to remove the impact of outliers.