Metrics Glossary

An alphabetical glossary of all the metrics we use within Insights in MagicBrief. Click the metric name below to be taken to the definition.

• Metrics Glossary
• 15 Sec/3 Sec Video Retention
• Ad Delivery
• Ad Name
• Ad Set Name
• Add-To-Cart To Purchase Ratio
• Add-To-Carts
• App Installs
• Average Order Value
• Campaign Name
• Click Through Rate (All)
• Click Through Rate (Links)
• Click To Add-To-Cart Ratio
• Click To Purchase Ratio
• Clicks
• Cost Per Add-To-Carts
• Cost Per App Install
• Cost Per Click (CPC)
• Cost Per Holdplay
• Cost Per Lead
• Cost Per Link Click
• Cost Per Mille (CPM)
• Cost Per Outbound Click
• Cost Per Pixel
• Cost Per Purchase
• Cost Per Thruplay
• Cost Per Unique Outbound Click
• Cost Per User Registered
• Cost Per Video Thruplay
• Created At
• Creative Type
• End At
• Engagement
• Frequency
• Hold Rate
• Holdplay
• Impressions
• Interest
• Leads
• Link Clicks
• Outbound Clicks
• Purchases
• ROAS (Return on Ad Spend)
• Reach
• Spend
• Start At
• Thruplay
• Thruplay Click Through Rate
• Thumbstop
• Thumbstop Ratio
• Updated At
• User Registered
• Video 100% Watched Views
• Video 25% Watched Views
• Video 30s Watched Views
• Video 50% Watched Views
• Video 75% Watched Views
• Video 95% Watched Views
• Video Avg Time Watched
• Video Plays

15 Sec/3 Sec Video Retention

• 15 Sec Video Retention: The number of times your video was watched for at least 15 seconds.
• 3 Sec Video Retention: The number of times your video was watched for at least 3 seconds.

Ad Delivery

• The status of how your ad is being delivered (active, paused, completed, etc.).

Ad Name

• The name given to an individual ad within an ad set.

Ad Set Name

• The name given to a group of ads within a campaign.

Add-To-Cart To Purchase Ratio

• The percentage of add-to-cart actions that resulted in a purchase. Calculated as (Purchases / Add-To-Carts) * 100.

Add-To-Carts

• The number of times people added items to their shopping cart after clicking on your ad.

App Installs

• The number of times your app was installed as a result of your ads.

Average Order Value

• The average amount of money spent each time a customer places an order. Calculated as Total Revenue / Number of Orders.

Campaign Name

• The name given to an entire advertising campaign.

Click Through Rate (All)

• The percentage of all ad impressions that resulted in a click. Calculated as (Clicks / Impressions) * 100.

Click Through Rate (Links)

• The percentage of ad impressions that resulted in a click on a link. Calculated as (Link Clicks / Impressions) * 100.

Click To Add-To-Cart Ratio

• The percentage of clicks that resulted in an add-to-cart action. Calculated as (Add-To-Carts / Clicks) * 100.

Click To Purchase Ratio

• The percentage of clicks that resulted in a purchase. Calculated as (Purchases / Clicks) * 100.

Clicks

• The total number of clicks on your ad, including likes, comments, shares, and link clicks.

Cost Per Add-To-Carts

• The average cost for each add-to-cart action. Calculated as Total Spend / Add-To-Carts.

Cost Per App Install

• The average cost for each app install. Calculated as Total Spend / App Installs.

Cost Per Click (CPC)

• The average cost for each click. Calculated as Total Spend / Total Clicks.

Cost Per Holdplay

• The average cost for each holdplay (when a video is watched for at least 10 seconds or more).

Cost Per Lead

• The average cost for each lead. Calculated as Total Spend / Leads.

Cost Per Link Click

• The average cost for each link click. Calculated as Total Spend / Link Clicks.

Cost Per Mille (CPM)

• The cost per 1,000 ad impressions. Calculated as (Total Spend / Impressions) * 1,000.

Cost Per Outbound Click

• The average cost for each outbound click. Calculated as Total Spend / Outbound Clicks.

Cost Per Pixel

• The cost associated with a specific pixel action, such as a page view or purchase.

Cost Per Purchase

• The average cost for each purchase. Calculated as Total Spend / Purchases.

Cost Per Thruplay

• The average cost for each ThruPlay (when a video is watched to completion or for at least 15 seconds).

Cost Per Unique Outbound Click

• The average cost for each unique outbound click. Calculated as Total Spend / Unique Outbound Clicks.

Cost Per User Registered

• The average cost for each user registration. Calculated as Total Spend / User Registrations.

Cost Per Video Thruplay

• The average cost for each video ThruPlay. Calculated as Total Spend / Video ThruPlays.

Created At

• The date and time when the ad, ad set, or campaign was created.

Creative Type

• The type of creative used in the ad (image, video, carousel, etc.).

End At

• The scheduled end date and time for the ad, ad set, or campaign.

Engagement

• The total number of actions people take involving your ads, such as likes, shares, comments, and clicks.

Frequency

• The average number of times each person saw your ad.

Hold Rate

• The percentage of people who watched your video for at least 10 seconds.

Holdplay

• The number of times your video was watched for at least 10 seconds.

Impressions

• The number of times your ads were displayed on screen.

Interest

• The level of interest shown by users, often measured by actions like clicks, likes, and comments.

Leads

• The number of leads generated from your ads, typically through form submissions.

Link Clicks

• The number of clicks on links within the ad that direct to destinations or experiences on or off Facebook.

Outbound Clicks

• The number of clicks that take people off Facebook-owned properties.

Purchases

• The number of purchases made as a result of your ads.

ROAS (Return on Ad Spend)

• The amount of revenue generated for every dollar spent on your ads. Calculated as Revenue / Total Spend.

Reach

• The number of unique users who saw your ads at least once.

Spend

• The total amount of money spent on your ad campaign.

Start At

• The scheduled start date and time for the ad, ad set, or campaign.

Thruplay

• The number of times your video was played to completion, or for at least 15 seconds.

Thruplay Click Through Rate

• The percentage of ThruPlays that resulted in a click. Calculated as (Clicks / ThruPlays) * 100.

Thumbstop

• The number of times users stopped scrolling to watch at least 3 seconds of your video.

Thumbstop Ratio

• The percentage of impressions that resulted in a thumbstop. Calculated as (Thumbstops / Impressions) * 100.

Updated At

• The date and time when the ad, ad set, or campaign was last updated.

User Registered

• The number of users who registered as a result of your ads.

Video 100% Watched Views

• The number of times your video was watched to completion.

Video 25% Watched Views

• The number of times your video was watched at least 25% of the way through.

Video 30s Watched Views

• The number of times your video was watched for at least 30 seconds.

Video 50% Watched Views

• The number of times your video was watched at least 50% of the way through.

Video 75% Watched Views

• The number of times your video was watched at least 75% of the way through.

Video 95% Watched Views

• The number of times your video was watched at least 95% of the way through.

Video Avg Time Watched

• The average amount of time people watched your video.

Video Plays

• The number of times your video started playing.