Automate with Copilot

Instantly identify winners with Copilot - a tool that helps you analyse creative on autopilot. Think of it like a creative sorting hat which can bucket ads into those that are working and those that aren’t based on the metrics you set.

Access through the Copilot view within ‘Insights’.

How to Use Copilot

Copilot is centred on 4 key tabs:

• New = all the ads launched within a certain timeframe you set
• Scaling = ads that have spent above a customisable threshold
• Winners = scaling ads that have hit a certain performance benchmark you set
• Losers = ads that have not hit the performance benchmark

Copilot tabs

1. Toggle Visible Metrics

These correspond to the metrics that will be visible for each ad in the columns.

2. Enter CoPilot Settings

Click the Copilot Settings button in the top right

Enter custom parameters and metrics to group your ad performance.

🔮MagicTip: Click here for a full list of metrics and their definitions to better understand your ad analytics.

3. Review Performance within Copilot tabs

Clearly identify winning creative based on your performance metric benchmark in the ‘🔥Winners’ tab.

Hover over the data point to see why it’s a winner / loser based on the weighted average.

Examine the creative that has not met your performance benchmark in ‘👎Losers’ tab.