Why View & Copy Ad Details?

MagicBrief allows you to click into any creative asset on the site and view all the details about that ad.

This is great to analyse ad copy and landing pages, as well as copy scripts or create storyboards based on that ad reference.

How To View Ad Details

1. Click into any Ad

Click onto the brand icon or name in the top left

2. Review Ad Details

LEFT PANEL = Review ad copy and CTAs

RIGHT PANEL = Take action and view further information

Quick Explainer of Right Panel Details

Boards:

• Save ad into a board or see which board it’s already in.

Actions:

• Copy script - instantly copy script to clipboard
• Download - download asset to device
• Thumbnail - view and download thumbnail image
• View LP - click into the landing page used for the ad

Magic AI:

• AI frames - view keyframes of the asset to use as a storyboard (video only)
• Ad score - a score calculated based on benchmarking 60 different attributes of high performing creative
• Run time - how long the ad was live for

Details:

• Relevant tags about platform, theme, format etc.

Tags:

• Add custom tags to search and find assets easily within ‘My Ads’ and ‘Team Ads’ (added tags are private to you and your team)

3. Using MagicAI Frames

Click into ‘AI Frames’ to generate a storyboard based on the cuts of the video asset.

You can export this as a ‘Concept’ to use within MagicBrief’s ‘Briefs’ feature. Or you can export the script straight to your device.

4. Add comments on ads

In the Ad Detail view, click the comment icon to leave comments for your team within MagicBrief

Tag team members and leave comments

On video ads, you can also leave comments for specific timestamps on the video by turning the time switch ‘On’

You can then see which part of the video was being referenced in the comments

5. View the Brand’s Ads

Within the Ad Detail view - you can click onto the brand’s name at the top and review all of their ads.