Why Follow Brands on MagicBrief?
Following competitor brands or brands in your industry is a great way to monitor the competition and stay on the pulse with industry trends.
MagicBriefâs brands tracking feature allows you to gather creative intel on your competitors in seconds - including analysing their best performing hooks, ad copy, headlines and landing pages - while getting an overview of their entire ad library and media mix.
Find and follow brands within the âFollowingâ view in âInspireâ
How To Follow Brands
1. Click âAdd Brandâ button
Located in top right of your page.
2. Search Brand or add manually
** NOTE: If we donât already have the brand on the MagicBrief platform it will take 20-30 minutes to load their information from a new Facebook page.
3. Find brand to track
Either by clicking in the feed below or by using the search bar up the top.
4. Open their page
Metrics: Summary of recent creative activity
Media Mix: Overview of their current media split between video, image and carousel
Feed: Their ad library feed down below
MagicTip đŽâĄď¸: Use filters and sort-by in the top right to customise their ad library feed for what youâre looking for!
5. Click into creative tabs
Choose from hooks, ad copy, headlines, landing pages or media mix to see a breakdown which will be colour coded in the graph.
Select the checkbox next to the creative element to only see ads that have used that element.
eg. Below you can only see ads that have used that hook.