Why Follow Brands on MagicBrief?

Following competitor brands or brands in your industry is a great way to monitor the competition and stay on the pulse with industry trends.

MagicBrief’s brands tracking feature allows you to gather creative intel on your competitors in seconds - including analysing their best performing hooks, ad copy, headlines and landing pages - while getting an overview of their entire ad library and media mix.

Find and follow brands within the ‘Following’ view in ‘Inspire’

How To Follow Brands

1. Click “Add Brand” button

Located in top right of your page.

2. Search Brand or add manually

** NOTE: If we don’t already have the brand on the MagicBrief platform it will take 20-30 minutes to load their information from a new Facebook page.

3. Find brand to track

Either by clicking in the feed below or by using the search bar up the top.

4. Open their page

Metrics: Summary of recent creative activity

Media Mix: Overview of their current media split between video, image and carousel

Feed: Their ad library feed down below

MagicTip 🔮⚡️: Use filters and sort-by in the top right to customise their ad library feed for what you’re looking for!

5. Click into creative tabs

Choose from hooks, ad copy, headlines, landing pages or media mix to see a breakdown which will be colour coded in the graph.

Select the checkbox next to the creative element to only see ads that have used that element.

eg. Below you can only see ads that have used that hook.

6. Track variance in trends throughout the year