Ad Score Estimates

Have you ever wondered which of your competitor’s ads actually work?

What Are Ad Scores?

Ads in the MagicBrief library are assigned a score on a scale of 1-4 to help you make sense of what ad formats are really working.

Ads with 4 bars are most likely to have been winners while those with 1 bar are the least likely to have performed well.

If you see an ad with no coloured bars (grey only), it is still awaiting scoring.

How Does the Scoring Work?

Ad score estimates are calculated using MagicAI. It is calculated by benchmarking 60 attributes of high performing creative, such as:

• the quality of the script
• editing pace and;
• ad longevity.

Note: It is important to note that these scores are estimates and not derived from direct ad account performance data.