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Ad Score & Lifecycle
Have you ever wondered which of your competitor’s ads actually work?
Ad Score Estimates
What is it?
Ads in the MagicBrief library are assigned a score on a scale of 1-4 to help you make sense of what ad formats are really working.
Ads with 4 bars are most likely to have been winners while those with 1 bar are the least likely to have performed well.
If you see an ad with no coloured bars (grey only), it is still awaiting scoring.
How does the scoring work?
Ad score estimates are calculated using MagicAI. We use several inputs, including:
- the quality of the script
- editing pace and;
- ad longevity.
Note: It is important to note that these scores are estimates and over time we will continue to refine and iterate upon the scoring model to further improve accuracy.